Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
Effects of restaurant green practices on brand equity formation: Do green practices really matter? - ScienceDirect
![PDF] Determinants Of Brand Equity In Green Products: The Relationships Among Green Brand Image, Green Trust And Green Satisfaction | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/8204e35b3b4488c1358011fc6bc46ab625398660/6-Figure2-1.png "PDF] Determinants Of Brand Equity In Green Products: The Relationships Among Green Brand Image, Green Trust And Green Satisfaction | Semantic Scholar")
PDF] Determinants Of Brand Equity In Green Products: The Relationships Among Green Brand Image, Green Trust And Green Satisfaction | Semantic Scholar
Frontiers | Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth
1 Drivers of Green Brand Equity (GBE). (Source: Authors) | Download Scientific Diagram
Managing green brand equity: the perspective of perceived risk theory | SpringerLink
PDF) Antecedents of Green Brand Equity: An Integrated Approach
Impact of green marketing, greenwashing and green confusion on green brand equity
Keller's Brand Equity Model — What It Is & How to Use It | by Keaton Hawker | Medium
Proposed model for green marketing, brand equity, and green purchasing... | Download Scientific Diagram
Measuring a multidimensional green brand equity: a tool for entrepreneurship development | Emerald Insight
![PDF] Impact on Green Purchase Intention by Brand Equity Dimension | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/8aff95c7f4c1df83b6752e0d4a2891add0446488/3-Figure1-1.png "PDF] Impact on Green Purchase Intention by Brand Equity Dimension | Semantic Scholar")
PDF] Impact on Green Purchase Intention by Brand Equity Dimension | Semantic Scholar
Developing Perceived Greenwash Index and Its Effect on Green Brand Equity: A Research on Gas Station Companies in Turkey | Semantic Scholar
PDF) Drivers of Green Brand Equity and Green Purchase Intention in Emerging Markets
Antecedents of Green Brand Equity: An Integrated Approach | SpringerLink
The effects of green brand equity on green word of mouth: the mediating roles of three green factors | Emerald Insight
Sustainability | Free Full-Text | Effect of Green Attributes Transparency on WTA for Green Cosmetics: Mediating Effects of CSR and Green Brand Concepts
Management Science Letters
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
Investigating the Antecedents of Green Brand Equity: A Sustainable Development Perspective - Kang - 2012 - Corporate Social Responsibility and Environmental Management - Wiley Online Library
Greenwash and green brand equity: The mediating role of green brand image, green satisfaction, and green trust, and the moderating role of green concern | PLOS ONE
Green Brand Equity in industrial B2B markets
![PDF] Impacts of Green Marketing on the Green Brand Image and Equity in Banking Sector | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/bdd8a820442f07aafd896c976052f92da9d9b39b/3-Figure2-1.png "PDF] Impacts of Green Marketing on the Green Brand Image and Equity in Banking Sector | Semantic Scholar")
PDF] Impacts of Green Marketing on the Green Brand Image and Equity in Banking Sector | Semantic Scholar
Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives - Minh-Tri Ha, 2021
Measuring a multidimensional green brand equity: a tool for entrepreneurship development | Emerald Insight
The Effect of Greenwash Index on Green Brand Equity | Download Scientific Diagram
